1. BEST INTEGRATED MARKETING CAMPAIGN.
Awarded to a campaign which integrates a minimum of at least three of the following marketing disciplines such as: game of chance, game of skill, loyalty, digital, internet, CRM, experiential, event, public relations, product sampling, sponsorship, tie-ins, product licencing, mobile, social marketing, word of mouth, etc to effectively market a product or service.
2. BEST MARKETING DISCIPLINE CAMPAIGN.
Awarded to the campaign which best utilises any of the following Marketing Disciplines: Movies, Music, Sport, Kids, Seniors, Games, Lifestyle, Teens, Licencing or Content
Marketing (Branded Content/Product Placement) and crowdsourcing, to market a product or service. Industry
Bodies & Associations are welcomed to enter.
3. BEST DIGITAL CAMPAIGN.
Awarded to the campaign which features any digital marketing technique including: web centred activities, eMail marketing,
app development & marketing, geo-location activities QR
Codes, AR, AI, gaming, etc to market a product or service
via any device linked to the internet.
4. Best innovative Idea or Concept.
Awarded to the campaign which features a unique marketing idea. An idea which ‘challenged the norm’, ‘took the risk’ or something just ‘out of the box’. Executions can encompass
the whole marketing sphere: advertising, activation, social
media, technology, digital, gaming & film production.
5. BEST BRAND BUILDING AND/OR AWARENESS CAMPAIGN.
Awarded to the campaign which best enhances a brand’s awareness, image or equity, to its target customer base.
6. BEST BUSINESS TO BUSINESS OR TRADE MARKETING CAMPAIGN.
Awarded to the campaign which best ultilises Trade
Marketing disciplines to address any of the following
Trade Marketing activities: sales force, trade or employee incentive or recognition programmes; Business to Business
(B2B) campaigns (marketing a product or service to a brand’s business customers); Shopper Marketing activities; Key
Account activities; Channel/Retailer-Specific activities, or
any other sales generating or sales performance executions,
in any industry sector.
7. BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN.
Awarded to the campaign which best delivers a brand
Experience to target audiences, via the execution of
any of the following executions: static events, travelling
roadshows, exhibitions, public displays, pop up stores,
product demonstrations, in-store/dealer/reseller activities, shopping centre/mall activities, retail/cultural/religious
activities or product sampling.
8. BEST BRAND LOYALTY CAMPAIGN.
Awarded to the campaign which most effectively generates consumer loyalty, or maximises customer relationships to
market a product or service. If the Campaign is long term,
results need to be included for the previous or current
9. BEST MOBILE MARKETING CAMPAIGN.
Awarded to the campaign which best involves mobile
phones, tablets and other mobile, web linked devices, as
the delivery platform/s & app development in the marketing
a product or service to target audiences in any industry sector.
10. BEST SOCIAL MEDIA OR WORD OF MOUTH CAMPAIGN.
Awarded to the campaign which demonstrates the best
use of any Social Media delivery platform, such as: Facebook,
Twitter, Instagram, Tumblr, Weibo, WeChat, Shazam, Snapchat, WhatsApp & Viral Campaigns etc, as well as the Word of Mouth discipline, as the primary mechanic in the marketing of a
product or service, to target audiences.